Online Bookmakers

When choosing the right bookmakers, you need to take a few factors into account. Essentially, they all offer similar options and sports, but it’s the promos, the customer service and odds that can separate the good online bookmakers from the bad.

1.

Bet £10 Get £40 in Bonuses!

William Hill are one of the biggest sports betting brands in the world. They have a massive presence in the UK thanks to having thousands of betting shops dotted up and down the country, while they also have a powerful online presence and can lay claim to having one of the most comprehensive sports betting services in the world.

Bet nowBet now
Sign-up using promo code M40 and place a bet of £10/€10 or more and we will give you 3 x £10/€10 free bets and a further free £10/€10 casino bonus to play on selected games.  See full terms. 18+
2.

Free Bets, Spins and Bonuses!

With 65,000+ pre-match and 40,000+ live matches each month, not to mention great odds, live sports streaming, exclusive betting promotions and welcome offers, VBET Sportsbook has something for everyone. Take your seat at the hottest tables in town. VBET Casino provides a safe and responsible environment where you join live tournaments or play classic slots, video slots, table games and much more.

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Only available to new, verified customers residing in the UK. Place a first ever bet. Get a £5 free in-play sports bet, 15 free spins on eligible games and further bonuses. Payment method restrictions apply.
T&Cs apply. 18+
3.

Get £70 in Bonuses!

Parimatch are your perfect Premier League betting partner – they'll bring you the full range of matchday specials, pre-match odds and In-Play betting markets. Parimatch also bring you an unparalleled online casino experience featuring all your favourite online slot games, the very best in traditional casino action at the tables and a few classic game shows thrown in too.

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Wager £10 on selected games. £70 bonus, up to 40x wagering, 7 days expiry. Card Payments only. Additional terms for existing BetVictor customers. T&Cs Apply, 18+
4.

Bet £10 Get £40 In Free Bets

Betfred is now one of the biggest and most well-known brands on the high street with over 1600 shops. We have also taken significant steps to expand our online and mobile business, and this progression continues at a significant pace. We take pride in our reputation of staying true to our core values; being a good company, providing real value and delivering an exceptional and exciting experience. Betfred is a no frills, no nonsense bookmakers that offers more to its patrons than any other either on the high street or online.

Bet nowBet now
New 18+ UK customers only. Register using the promo code ‘EURO40’, deposit and place first bet of £10 on Football (Evens+) in one bet transaction.
Full T&Cs Apply.

Our bookmaker of the day is chosen after solid research and digging into their customer service, betting odds and margins. When it comes to choosing your betting site; you need to take all of that into consideration. Our bookmaker of the day is updated regularly, with our team of experts looking into their latest promotions, welcome bonuses, wagering requirements and other features.

Essentially, our bookmaker of the day has it all – wrapped into one quality online package. If you are struggling with where to sign up for an account or what to look for in a bookmaker, come here for our regular, expert bookie reviews.

1.

Bet £10 Get £40 in Bonuses!

William Hill are one of the biggest sports betting brands in the world. They have a massive presence in the UK thanks to having thousands of betting shops dotted up and down the country, while they also have a powerful online presence and can lay claim to having one of the most comprehensive sports betting services in the world.

Bet nowBet now
Sign-up using promo code M40 and place a bet of £10/€10 or more and we will give you 3 x £10/€10 free bets and a further free £10/€10 casino bonus to play on selected games.  See full terms. 18+
2.

Free Bets, Spins and Bonuses!

With 65,000+ pre-match and 40,000+ live matches each month, not to mention great odds, live sports streaming, exclusive betting promotions and welcome offers, VBET Sportsbook has something for everyone. Take your seat at the hottest tables in town. VBET Casino provides a safe and responsible environment where you join live tournaments or play classic slots, video slots, table games and much more.

Bet nowBet now
Only available to new, verified customers residing in the UK. Place a first ever bet. Get a £5 free in-play sports bet, 15 free spins on eligible games and further bonuses. Payment method restrictions apply.
T&Cs apply. 18+
3.

Get £70 in Bonuses!

Parimatch are your perfect Premier League betting partner – they'll bring you the full range of matchday specials, pre-match odds and In-Play betting markets. Parimatch also bring you an unparalleled online casino experience featuring all your favourite online slot games, the very best in traditional casino action at the tables and a few classic game shows thrown in too.

Bet nowBet now
Wager £10 on selected games. £70 bonus, up to 40x wagering, 7 days expiry. Card Payments only. Additional terms for existing BetVictor customers. T&Cs Apply, 18+
4.

Bet £10 Get £40 In Free Bets

Betfred is now one of the biggest and most well-known brands on the high street with over 1600 shops. We have also taken significant steps to expand our online and mobile business, and this progression continues at a significant pace. We take pride in our reputation of staying true to our core values; being a good company, providing real value and delivering an exceptional and exciting experience. Betfred is a no frills, no nonsense bookmakers that offers more to its patrons than any other either on the high street or online.

Bet nowBet now
New 18+ UK customers only. Register using the promo code ‘EURO40’, deposit and place first bet of £10 on Football (Evens+) in one bet transaction.
Full T&Cs Apply.

Bookmaker offers are the bread and butter for players all over the world, allowing you to make more from putting money behind your favourite teams (and those you don’t like). However, there are few things to consider when selecting our top bookmaker offers. For instance, what are the rewards? Is it money back, free bets and can you withdraw that money immediately? Likewise, how many events is the offer available on, or is it just for live betting or a minority. Plus, we also look at the wagering requirements for the bookmaker offers, and whether it is, in fact, worth your money. You can rest assured our bookmaker offers are quality and worth a punt, with everything taken into consideration.

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How we choose the Best Online Bookmakers

Bookmakers are out to make money, so you need to bet with the brands that will offer you bang for your buck:

  • Welcome bonus and promotions: Without a doubt, the most important aspect of this bookmaker review are the promotions. When it comes to the welcome bonus, don’t just got for the most generous deal. Many bookmaker free bets contain a load of wagering requirements. Similarly, you can tell a lot from online bookmakers UK as to the promotions and rewards for existing customers.
  • Customer service: This often gets overlooked but is a huge factor with our bookmaker review. Try to find a bookmaker that is available 24/7, or provides a number of channels to contact the team.
  • Features: Our top UK bookmakers are jam-packed with special features, including live streaming, in-play betting, handicap betting, cash out options, regular promotions and loyalty clubs. Any time you are looking to sign up, check out the bookmakers’ features to ensure you are registering for an account in the right place.
  • Sportsbooks: Without a doubt, the sportsbooks is essential for registering with a bookmaker. Does the site offer a good market and betting opportunities? Do they offer decent betting odds compared to other bookmakers? Likewise, consider the bookmaker margins. The sportsbook is the crux.

Bookmakers Near You

The bonus of online betting is that every bookmaker is near you. In fact, they’re on your phone or computer. Online betting is easier, more efficient and, often, boasts exclusive promotions that you can’t get when visiting a betting shop. The likes of William Hill and VBET are available in a second, with the bookmakers always updating their sites, so you have all the information to put your money behind the right team. That, combined with the live betting opportunities are reason to stay at home and bet, especially as you can read up on their latest betting tips and blogs.

Bookmakers Free Bets

Today, most online bookmakers offer free bets. Bookmaker free bets are the bread and butter of the industry, and it’s hard to choose the right one. Don’t just go for the face value, and consider the terms and conditions also.

Almost all bookmakers provide bookies offers for new customers. Generally, you can profit from them – particularly with matched betting. The best bookies offers for new players, however, are those that require no deposit or do not require to wager your bonus. Essentially, these offers are risk-free and help you to get used to the brand. Typically, there are wagering conditions, but they are few with sportsbooks. Just keep an eye out and opt for the ones that don’t require you to jump through hoops to make money.

We take a look at the best Sports and Football Bookmakers and Betting Companies. These include welcome offers, reviews, sign up offers and more.

Online bookmakers that are not listed above –  This does not mean avoid, we will be adding more bookmakers and reviews over time.

Best Betting Companies in the UK – We say William Hill at the moment but these things can always change and we will keep this page regularly updated.

UK betters are in a good position as betting companies are regulated in the country, and there are lots of ways to place bets if you’re over 18.

With so many great betting platforms on the internet, it can be hard to know which is best. If you want to create an account with just one of the big names, or perhaps even a name you haven’t heard before, where do you even start? Well, thanks to us, you don’t need to grab a notebook and undergo hours and hours of painstaking research. Instead, we have done all the hard work on your behalf.

The main things to look for are as below:

1. Free bets and welcome offers

2. Market range and ability to build bet builders

3. Easy registration, deposit and withdrawal

4. Reputation and experience

5. Customer Service

And Most Importantly the Best Odds!